Riel, C. B. M. Van. <br/><br/>
Essentials of corporate communication :  Implementing practices for effective reputation management / 
Cees B. M. Van Riel and Charles J. Fombrun. 
 - London ;  New York :  Routledge,  2007. 
 - xvi, 306 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [284]-301) and index. 
<br/><br/>Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication. 
<br/><br/><label>ISBN: </label>9780415328265 
<br/><br/><label>LCCN: </label>2006005358 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in management.<br/>Corporate image.<br/>Corporations--Public relations.
<br/><br/><label>Dewey Class. No.: </label>658.45  / RIE