TY  - BOOK
AU  - Reidenbach,R.Eric
TI  - Listening to the voice of the market: How to increase market share and satisfy current customers 
SN  - 9781420093308
U1  - 658.83 22
PY  - 2010///
CY  - Boca Raton
PB  - CRC Press
KW  - Marketing research
KW  - Consumer satisfaction
N1  - Includes bibliographical references and index
ER  -