Reidenbach, R. Eric. Listening to the voice of the market : How to increase market share and satisfy current customers / R. Eric Reidenbach. - Boca Raton : CRC Press, c2010. - xi, 193 p. : ill. ; 25 cm. Includes bibliographical references and index. ISBN: 9781420093308 LCCN: 2009035153 Subjects--Topical Terms: Marketing research.Consumer satisfaction. Dewey Class. No.: 658.83 / REI