Reidenbach, R. Eric.

Listening to the voice of the market : How to increase market share and satisfy current customers / R. Eric Reidenbach. - Boca Raton : CRC Press, c2010. - xi, 193 p. : ill. ; 25 cm.

Includes bibliographical references and index.

9781420093308

2009035153


Marketing research.
Consumer satisfaction.

658.83 / REI