TY  - BOOK
AU  - Shapiro,Benson P.
AU  - Dolan,Robert J.
AU  - Quelch,John A.
TI  - Marketing management Readings: From Theory to practice 
SN  - 0256031533 
U1  - 658.8 19
PY  - 1985///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographies
ER  -