TY  - BOOK
AU  - Baker,Michael John
ED  - Chartered Institute of Marketing.
TI  - The marketing book
T2  - The marketing series
SN  - 9780750620222
U1  - 658.8 21
PY  - 1994///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
N1  - "Published on behalf of the Chartered Institute of Marketing."; Includes bibliographical references and index
ER  -