The marketing book / 
edited by Michael J. Baker. 
 - 3rd ed. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  c1994. 
 - xlii, 740 p. :  ill. ;  25 cm. 
 - The marketing series .
 - Marketing series (London, England) .
<br/><br/> "Published on behalf of the Chartered Institute of Marketing." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750620222 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR