TY  - BOOK
AU  - Cartwright,Roger
TI  - Mastering marketing management
SN  - 9780333948972
U1  - 658.8 21
PY  - 2002///
CY  - New York
PB  - Palgave
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references  and indexes
ER  -