Quelch, John A. <br/><br/>
Cases in advertising and promotion management / 
John A. Quelch, Paul W. Farris. 
 - 2nd ed. 
 - Homewood, IL :  Irwin,  c1987. 
 - xv, 754 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256037132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Case studies.<br/>Sales promotion--Case studies.
<br/><br/><label>Dewey Class. No.: </label>659.1  / QUE