Assessment workbook :  Covers emerging themes,analysis and decisions, marketing leadership and planning and managing corporate reputation / 
CIM. 
 - London :  BPP Learning Media,  2011 
 - viii, 142 p. :  ill. ;  27 cm. 
<br/><br/><label>ISBN: </label>9780751768244 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / CIM