Managing marketing performance, paper II / 
CIM 
 - 5th ed. 
 - London :  BPP Learning Media,  2008 
 - xxiv, 256 p. :  ill. ;  30 cm. 
<br/><br/>Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / CIM