Research methods for business : a skill-building approach /
Uma Sekaran.
- 2nd ed.
- New York : Wiley, c1992.
- xvi, 428 p. : ill. ; 25 cm.
Table of Contents
The Research Process: Steps 1 to 3. The Research Process: Steps 4 and 5. The Research Process: Step 6. Experimental Designs. Measurement of Variables. Data-Collection Methods. Sampling. A Refresher on Some Statistical Terms and Tests. Data Analysis and Interpretation. The Research Report. A Final Note to the Student. Glossary of Terms. Answers to Exercises. References. Supplementary Readings.
Includes bibliographical references (p. 393-397) and index.