Sekaran, Uma.

Research methods for business : a skill-building approach / Uma Sekaran. - 2nd ed. - New York : Wiley, c1992. - xvi, 428 p. : ill. ; 25 cm.

Table of Contents

The Research Process: Steps 1 to 3.
The Research Process: Steps 4 and 5.
The Research Process: Step 6.
Experimental Designs.
Measurement of Variables.
Data-Collection Methods.
Sampling.
A Refresher on Some Statistical Terms and Tests.
Data Analysis and Interpretation.
The Research Report.
A Final Note to the Student.
Glossary of Terms.
Answers to Exercises.
References.
Supplementary Readings.

Includes bibliographical references (p. 393-397) and index.

0471618896


Business--Research--Methodology.

650.072 / SEK