Moriarty, Sandra E. <br/><br/>
Advertising :  Principles & practice / 
Sandra Moriarty, Nancy Mitchell, William Wells. 
 - 8th ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2009. 
 - xlvi, 640 p. :  ill. (chiefly col.) ;  29 cm. 
<br/><br/>Includes bibliographical references (p. 615-624) and index. 
<br/><br/><label>ISBN: </label>9780135009383 
<br/><br/><label>LCCN: </label>2007036863 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / MOR