Harrison, Tina

Financial services marketing / Tina Harrison. - 1st ed. - Blue Ridge Summit, PA : Liberty Hall Press, c1990. - ix, 246 p. : ill. ; 25 cm.

Includes bibliographical references (p. [239]-240) and index.

9780273632979

89077257


Advertising--Financial services industry
Bank marketing
Marketing

332.10688 / HAR