TY  - BOOK
AU  - Jefkins,Frank William
TI  - Advertising
T2  - The M & E handbook series,
SN  - 9780273634355
AV  - HF5823 .J43 1985
U1  - 659.1 19
PY  - 1985///
CY  - Philadelphia, PA
PB  - Macdonald and Evans
KW  - Advertising
N1  - Place of publication stamped on t.p; Includes index; Bibliography: p. 230
ER  -