Jefkins, Frank William. <br/><br/>
Advertising / 
Frank Jefkins. 
 - Philadelphia, PA :  Macdonald and Evans,  1985. 
 - xxi, 394 p. :  ill. ;  22 cm. 
 - The M & E handbook series,  0265-8828 .
<br/><br/> Place of publication stamped on t.p.  Includes index. 
<br/><br/>Bibliography: p. 230. 
<br/><br/><label>ISBN: </label>9780273634355 
<br/><br/><label>LCCN: </label>86114041  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .J43 1985 
<br/><br/><label>Dewey Class. No.: </label>659.1  / JEF