TY  - BOOK
AU  - Parsons, Elizabeth
AU  - Maclaran, Pauline
TI  - Contemporary issues in marketing  and consumer behaviour
SN  - 9780750687393
U1  - 658.8342 22
PY  - 2009///
CY  - Burlington,M.A.
PB  - Elsevier Ltd.
KW  - Marketing
KW  - Consumer behaviour
N1  - Includes bibliographical references and index
ER  -