Bradley, Nigel, 1958- Marketing research : Tools & techniques / Nigel Bradley. - 2nd ed. - Oxford ; New York : Oxford University Press, 2010. - xx, 527 p. : col. ill. ; 25 cm. Includes bibliographical references and index. ISBN: 9780199564347 LCCN: 2009046809 Subjects--Topical Terms: Marketing research. Dewey Class. No.: 658.83 / BRA