Roman, Kenneth. How to advertise / Kenneth Roman and Jane Maas with Martin Nisenholtz. - 3rd ed. - New York : Thomas Dunne Books/St. Martin's Press, 2003. - xix, 268 p. ; 22 cm. Includes index. ISBN: 9780749444624 LCCN: 2003053159 Subjects--Topical Terms: Advertising. Dewey Class. No.: 659.1 / ROM