Bird, Drayton. <br/><br/>
Commonsense direct & digital marketing / 
Drayton Bird. 
 - 5th ed. 
 - London ;  Philadelphia :  Kogan Page,  2007. 
 - viii, 434 p. :  ill. ;  25 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780749447601 
<br/><br/><label>LCCN: </label>2007011100 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.
<br/><br/><label>Dewey Class. No.: </label>658.872  / BIR