Mass communication research methods / 
Anders Hansen ... [et al.]. 
 - New York :  New York University Press,  1998. 
 - viii, 350 p. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 320-331) and index. 
<br/><br/><label>ISBN: </label>0814735711 (clothbound) 9780333617106 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology.
<br/><br/><label>Dewey Class. No.: </label>302.23072  / MAS