Fifield, Paul. <br/><br/>
Collected essays in marketing strategy / 
Paul Fifield. 
 - Great Britain :  Paul Fifield organisation ltd.,  c2006. 
 - 252 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780750656757 (pbk) 0750656751 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802  / FIF