Hackley, Christopher E.

Marketing : A critical introduction / Chris Hackley. - Los Angeles ; London : SAGE, c2009. - 186 p. ; 25 cm.

Includes bibliographical references (p. [166]-180) and index.

9781412911498


Marketing.
Marketing--Case studies.
Marketing--Problems, exercises, etc.
Marketing--Case studies--Problems, exercises, etc.

658.8 / HAC