Gilligan, Colin <br/><br/>
Strategic marketing planning / 
Coli Gilligan, Richard M.S. Wilson. 
 - London :  Kogan Page,  c1993. 
 - 222 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750622462 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.802  / GIL