TY  - BOOK
AU  - Payne,Adrian
ED  - Chartered Institute of Marketing.
ED  - NetLibrary, Inc.
TI  - Relationship marketing for competitive advantage: Winning and keeping customers 
T2  - The marketing series. Professional development
SN  - 9780750640176
U1  - 658.812 20
PY  - 1998///, c1995
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Customer relations
KW  - Relationship marketing
KW  - Consumer satisfaction
KW  - Customer services
KW  - Relations avec la clientèle
KW  - Marketing relationnel
KW  - Consommateurs
KW  - Satisfaction
KW  - Service à la clientèle
N1  - "Published on behalf of the Chartered Institute of Marketing."; Includes index
ER  -