Relationship marketing for competitive advantage :  Winning and keeping customers / 
Adrian Payne ... [et al.]. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  1998, c1995. 
 - x, 304 p. :  ill. ;  25 cm. 
 - The marketing series. Professional development .
 - Marketing series (London, England).  Professional development. .
<br/><br/> "Published on behalf of the Chartered Institute of Marketing." 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780750640176 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Relationship marketing.<br/>Consumer satisfaction.<br/>Customer services.<br/>Relations avec la clientèle.<br/>Marketing relationnel.<br/>Consommateurs--Satisfaction.<br/>Service à la clientèle.
<br/><br/><label>Dewey Class. No.: </label>658.812  / REL