Paley, Norton <br/><br/>
The manager's guide to competitive marketing strategies / 
Norton Paley 
 - 3rd ed. 
 - London :  Thorogood,  2006 
 - 412 p. 
<br/><br/><label>ISBN: </label>1854183656 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.821   / PAL