TY  - BOOK
AU  - Miniter, Richard
TI  - The myth of market share: Why market share is the fool's gold of business 
SN  - 1857883276
U1  - 381.065  
PY  - 2002///
CY  - London
PB  - Nicholas Brealey Publishing
N1  - This work seeks to demolish the cult of size and the myth of market share and offers a serious and highly relevant alternative in today's economic climate
ER  -