Marketing planning - Paper 6 :  Study text for exams in Dec 08 & Jun 09 / 
CIM. 
 - 4th ed. 
 - London :  Learning Media,  c2008. 
 - xxviii, 304 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780751748673 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing planning<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83  / CIM