TY  - BOOK
AU  - Zook,Chris
TI  - Beyond the core: Expand your market without abandoning your roots 
SN  - 9781578519514
U1  - 658.406 22
PY  - 2004///
CY  - Boston
PB  - Harvard Business School Pub.
KW  - Corporations
KW  - Growth
KW  - Strategic planning
KW  - Corporate profits
KW  - Industrial management
N1  - Includes bibliographical references and index
ER  -