Zook, Chris,  1951- <br/><br/>
Beyond the core :  Expand your market without abandoning your roots / 
Chris Zook. 
 - Boston :  Harvard Business School Pub.,  c2004. 
 - xv, 214 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781578519514 
<br/><br/><label>LCCN: </label>2003013374 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations--Growth.<br/>Strategic planning.<br/>Corporate profits.<br/>Industrial management.
<br/><br/><label>Dewey Class. No.: </label>658.406  / ZOO