Wit, Bob de.

Strategy-process, content, context : An international perspective / Bob de Wit, Ron Meyer. - 3rd ed. - London : Thomson, 2004. - xxiv, 957 p. : ill. (some col.) ; 26 cm.

Includes bibliographical references and index.

9781861529640

2004271913


Strategic planning.
Business planning.
International business enterprises.

658.4012 / WIT