TY  - BOOK
AU  - Ertel,Danny
AU  - Gordon,Mark
TI  - The point of the deal: How to negotiate when "yes" is not enough 
SN  - 9781422102336
U1  - 658.4052 22
PY  - 2007///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Negotiation in business
KW  - Negotiation
N1  - Includes bibliographical references (p. [239]-243) and index; The deal-making mind-set -- Treat the deal as a means to an end -- Consult broadly -- Make history -- Air your nightmares -- Don't let them overcommit -- Run past the finish line -- Managing negotiators -- Building an organization that does deals worth doing -- Bet-the-company deals -- Bread-and-butter deals
ER  -