TY  - BOOK
AU  - Rajagopal
TI  - Marketing management: Text and cases 
SN  - 8125907734
U1  - 658.5 22
PY  - 2000///
CY  - New Delhi
PB  - Vikas Publishing
KW  - Marketing
KW  - management
N1  - Includes bibliographical references and index
ER  -