Rajagopal <br/><br/>
Marketing management :  Text and cases / 
Dr. Rajagopal. 
 - New Delhi :  Vikas Publishing,  c2000. 
 - xvii, 303 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8125907734 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --management
<br/><br/><label>Dewey Class. No.: </label>658.5  / RAJ