TY  - BOOK
AU  - Batra, Rajeev
AU  - Myers, John G. 
AU  - Aaker, David A. 
TI  - Advertising management
SN  - 9780133057157
U1  - 659.1 21
PY  - 1996///
CY  - Upper Saddle River, N.J. : 
PB  - Prentice Hall
KW  - Advertising
KW  - Management
N1  - Includes index
ER  -