TY  - BOOK
AU  - McDonald, Malcom
TI  - Key account management: Learning from supplier and customer perspective 
SN  - 9780750632782
U1  - 658.1511 20
PY  - 1998///
CY  - Oxford; NY
PB  - Butterworth- Heinemann
KW  - Management accounting
N1  - Includes index
ER  -