TY  - BOOK
AU  - Sugars,Bradley J.
TI  - Instant promotions
T2  - Instant success series
SN  - 9780071466653
U1  - 659.113 22
PY  - 2006///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising campaigns
N1  - Includes bibliographical references (p. 143)
ER  -