Sugars, Bradley J. Instant promotions / Bradley J. Sugars. - New York : McGraw-Hill, c2006. - xx, 157 p. : ill. ; 23 cm. - Instant success series . - Instant success series. . Includes bibliographical references (p. 143). ISBN: 9780071466653 LCCN: 2005025417 Subjects--Topical Terms: Advertising campaigns. Dewey Class. No.: 659.113 / SUG