TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary 
TI  - Principles of marketing
SN  - 9789814024921
U1  - 658.8  21
PY  - 1999///
CY  - Upper Saddle River, NJ
PB  - Prentice-Hall International
KW  - Marketing
ER  -