Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 8th ed. 
 - Upper Saddle River, NJ :  Prentice-Hall International,  1999 
 - xviii, 635, [55] p. :   col. ill. ;  29 cm. 
<br/><br/><label>ISBN: </label>9789814024921 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8   / KOT