TY  - BOOK
AU  - Baverstock, Alison
TI  - Commonsense marketing for non-marketers: Straightforward techniques for spectacular results! 
SN  - 9780749916275
U1  - 658.8 21
PY  - 1995///
CY  - London
PB  - Judy Piatkus
KW  - Marketing
N1  - Includes index
ER  -