Baverstock, Alison Commonsense marketing for non-marketers : Straightforward techniques for spectacular results! / Alison Baverstock; forwarded by stuart Smith. - London : Judy Piatkus, c1995 - xii, 228 p. : ill. ; 22 cm. Includes index. ISBN: 9780749916275 Subjects--Topical Terms: Marketing Dewey Class. No.: 658.8 / BAV