TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary 
TI  - Principles of marketing of marketing
SN  - 9780130283290 
U1  - 658.5 
PY  - 2001///
CY  - Upper Saddle River, N.J. : 
PB  - Prentice Hall International, 
KW  - Marketing
N1  - Marketing
ER  -