TY  - BOOK
AU  - Jefkins,Frank
TI  - Public relations for marketing management
T2  - Macmillan studies in marketing management
SN  - 0333359151
U1  - 658.812 19
PY  - 1983///
CY  - London
PB  - Macmillan
KW  - Marketing
KW  - Management
KW  - Public relations
N1  - Includes bibliographical references and index
ER  -