Jefkins, Frank  <br/><br/>
Public relations for marketing management / 
Frank Jefkins. 
 - 2nd edition 
 - London :  Macmillan,  1983 
 - ix, 182 p. :  graphs ;  23 cm. 
 - Macmillan studies in marketing management .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0333359151 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Public relations.
<br/><br/><label>Dewey Class. No.: </label>658.812  / JEF