Jethwaney, Jaishri N. Public relations : Concepts, strategies & tools / Jaishri N Jethwaney, Ardsh Kumar Verma and Narendra Nath Sarka. - New Delhi : Sterling, c1994. - viii, 215 p. : ill. ; 23 cm. Includes bibliographic references and index. Subjects--Topical Terms: Public relations Dewey Class. No.: 659.2 / JET