Russell, Thomas J. <br/><br/>
Kleppner's advertising procedure / 
J. Thomas Russell, W. Ronald Lane. 
 - 11th ed. 
 - Englewood Cliff, N.J. :  Prentice-Hall Inc.,  c1990. 
 - xviii, 718 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>9780135171110 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / RUS