The practice of public relations / 
edited by Sam Black. 
 - 4th ed. 
 - Oxford :  Butterworth-Heinemann,  1995. 
 - xxv, 186 p. :  ill. ;  24 cm. 
 - The marketing series. Professional development .
 - Marketing series (London, England).  Professional development. .
<br/><br/> Table of Contents<br/><br/>Introduction<br/>Public relations in action<br/>Media relations<br/>Other media of public relations exhibitions, words and images<br/>Public affairs and corporate relations<br/>Public relations and marketing<br/>Public relations in central government<br/>Public relations in local government<br/>Public relations in the non-commercial sector<br/>Parliamentary relations and lobbying<br/>Consultancy public relations<br/>Ethics and codes of professional conduct<br/>Legal aspects of public relations practice<br/>International public relations<br/>Crisis management<br/>Sponsorship<br/>Education, training and career prospects 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750623186 0750623187 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Great Britain.
<br/><br/><label>Dewey Class. No.: </label>659.2  / PRA