Seitel, P. Fraser <br/><br/>
The practice of public relations / 
Fraser P. Seitel. 
 - 11th ed. 
 - Boston :   Pearson,  c2011. 
 - 480 p. :  ill. (some col.) ;  25 cm. 
<br/><br/>Includes bibliographic references and index. 
<br/><br/><label>ISBN: </label>9780137058310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>659.2  / SEI