TY  - BOOK
AU  - Sengupta, Sailesh
TI  - Management of public relations and communication
U1  - 659.2 22
PY  - 1997///
CY  - New Delhi
PB  - Vikas
KW  - Public relations
KW  - Communication
N1  - Table of Contents

The principles of public relations
Public relations defined: scope and dimensions
PR and other forms of public communication
Organization of PR department: staff and budgeting
Organization, Management and PR; Includes bibliographic references and index
ER  -